UGC experience
An on-demand dog walking and pet sitting service that connects busy pet owners with trusted local caregivers
ะัะพัะธ.ัั โ ะพะดะธะฝ ะธะท ะบััะฟะฝะตะนัะธั ัะตัะฒะธัะฝัั ะผะฐัะบะตัะฟะปะตะนัะพะฒ ะฒ ะ ะพััะธะธ
ะะปะฐััะพัะผะฐ ะฟะพะผะพะณะฐะตั ะฝะฐั
ะพะดะธัั ัะฟะตัะธะฐะปะธััะพะฒ ะฒ 900+ ะบะฐัะตะณะพัะธัั
ััะปัะณ โ ะพั ัะตะฟะตัะธัะพัะพะฒ ะธ ะฟัะธั
ะพะปะพะณะพะฒ ะดะพ ัะตะผะพะฝัะฐ ะธ ะฑััะพะฒัั
ัะตัะฒะธัะพะฒ.
15M+ ะบะปะธะตะฝัะพะฒ / 3M+ ัะฟะตัะธะฐะปะธััะพะฒ / 25K+ ะทะฐะบะฐะทะพะฒ ะตะถะตะดะฝะตะฒะฝะพ
MAU > 3M in subscription segment / Rating 3.2 โ 4.6 / NPS 15 โ 43 / Retention 12% โ 20% / +8% subscription conversion on web / Top-10 streaming service in Eastern Europe
Timeline
Profi.ru / 2021-2026
Role
Senior Product Designer
Platform
iOS / Android / Web
Domain
Marketplace
Areas of ownership
Pet owners with busy schedules often struggle to find reliable and trusted caregivers to meet the needs of their beloved pets. Finding a convenient and on-demand dog walking and pet sitting service can be challenging, leaving pet owners feeling anxious and guilty about leaving their pets alone for extended periods. Existing options may lack the necessary transparency and reliability, making it difficult for pet owners to find peace of mind while away from their furry companions.
Pet owners with busy schedules often struggle to find reliable and trusted caregivers to meet the needs of their beloved pets. Finding a convenient and on-demand dog walking and pet sitting service can be challenging, leaving pet owners feeling anxious and guilty about leaving their pets alone for extended periods. Existing options may lack the necessary transparency and reliability, making it difficult for pet owners to find peace of mind while away from their furry companions.
Platform transformation
RoverRide is a groundbreaking on-demand dog walking and pet sitting service that addresses the aforementioned challenges by connecting busy pet owners with trusted local caregivers. Through a user-friendly mobile app, RoverRide offers a convenient platform where pet owners can easily book and schedule pet care services. The service ensures that pets receive the attention and care they need, while pet owners can confidently go about their daily responsibilities, knowing their furry friends are in capable hands.
RoverRide is a groundbreaking on-demand dog walking and pet sitting service that addresses the aforementioned challenges by connecting busy pet owners with trusted local caregivers. Through a user-friendly mobile app, RoverRide offers a convenient platform where pet owners can easily book and schedule pet care services. The service ensures that pets receive the attention and care they need, while pet owners can confidently go about their daily responsibilities, knowing their furry friends are in capable hands.
Order creation
ะะตัะตัะพะฑัะฐะป ัะธััะตะผั ัะพะทะดะฐะฝะธั ะทะฐะบะฐะทะพะฒ ะดะปั ัะพัะตะฝ ะบะฐัะตะณะพัะธะน ััะปัะณ: ะผะฝะพะณะพัััะฟะตะฝัะฐััะต ััะตะฝะฐัะธะธ, ะณะตะพ, ัะตะฝั, ะฒะปะพะถะตะฝะธั ะธ ัะฐะผะผะฐัะธ ะทะฐะบะฐะทะฐ. ะะพะฒัะน UX ะฟะพะผะพะณ ัะพะบัะฐัะธัั ััะตะฝะธะต ะฒ ะบะปััะตะฒะพะผ ะฟะพะปัะทะพะฒะฐัะตะปััะบะพะผ ะฟะพัะพะบะต, ัะฒะตะปะธัะธัั ะบะพะปะธัะตััะฒะพ ัะพะทะดะฐะฝะฝัั ะทะฐะบะฐะทะพะฒ ะฝะฐ 15% ะธ ััะบะพัะธัั ะฝะฐะทะฝะฐัะตะฝะธั ัะฟะตัะธะฐะปะธััะพะฒ ะฝะฐ 20%.
ะะตัะตัะพะฑัะฐะป ัะธััะตะผั ัะพะทะดะฐะฝะธั ะทะฐะบะฐะทะพะฒ ะดะปั ัะพัะตะฝ ะบะฐัะตะณะพัะธะน ััะปัะณ: ะผะฝะพะณะพัััะฟะตะฝัะฐััะต ััะตะฝะฐัะธะธ, ะณะตะพ, ัะตะฝั, ะฒะปะพะถะตะฝะธั ะธ ัะฐะผะผะฐัะธ ะทะฐะบะฐะทะฐ. ะะพะฒัะน UX ะฟะพะผะพะณ ัะพะบัะฐัะธัั ััะตะฝะธะต ะฒ ะบะปััะตะฒะพะผ ะฟะพะปัะทะพะฒะฐัะตะปััะบะพะผ ะฟะพัะพะบะต, ัะฒะตะปะธัะธัั ะบะพะปะธัะตััะฒะพ ัะพะทะดะฐะฝะฝัั ะทะฐะบะฐะทะพะฒ ะฝะฐ 15% ะธ ััะบะพัะธัั ะฝะฐะทะฝะฐัะตะฝะธั ัะฟะตัะธะฐะปะธััะพะฒ ะฝะฐ 20%.
+15% created orders
+20% faster assignments
Adaptive flows
+15% created orders
+20% faster assignments
Adaptive flows
+15% created orders
+20% faster assignments
Adaptive flows
Specialist selection
ะะตัะตัะฐะฑะพัะฐะป ััะตะฝะฐัะธะธ ะฒัะฑะพัะฐ ัะฟะตัะธะฐะปะธััะฐ: ะฐะฝะบะตัั, ัะธะปัััั, ะพัะทัะฒั ะธ trust-ะผะตั ะฐะฝะธะบะธ ะฒะฝัััะธ ะฟะปะฐััะพัะผั. ะฃะปัััะตะฝะธั ะฟะพะผะพะณะปะธ ะฟะพะฒััะธัั ะฟัะพะทัะฐัะฝะพััั ะฒัะฑะพัะฐ ะธ ัะฒะตะปะธัะธัั ะบะพะปะธัะตััะฒะพ ะทะฐะบะฐะทะพะฒ ะธะท ะปะธััะธะฝะณะฐ ะฝะฐ 20%.
ะะตัะตัะฐะฑะพัะฐะป ััะตะฝะฐัะธะธ ะฒัะฑะพัะฐ ัะฟะตัะธะฐะปะธััะฐ: ะฐะฝะบะตัั, ัะธะปัััั, ะพัะทัะฒั ะธ trust-ะผะตั ะฐะฝะธะบะธ ะฒะฝัััะธ ะฟะปะฐััะพัะผั. ะฃะปัััะตะฝะธั ะฟะพะผะพะณะปะธ ะฟะพะฒััะธัั ะฟัะพะทัะฐัะฝะพััั ะฒัะฑะพัะฐ ะธ ัะฒะตะปะธัะธัั ะบะพะปะธัะตััะฒะพ ะทะฐะบะฐะทะพะฒ ะธะท ะปะธััะธะฝะณะฐ ะฝะฐ 20%.
+20% orders from listing
Profiles & reviews
Matching system
+20% orders from listing
Profiles & reviews
Matching system
+20% orders from listing
Profiles & reviews
Matching system
Communication
ะะทะผะตะฝะธะป ะปะพะณะธะบั ะบะพะผะผัะฝะธะบะฐัะธะธ ะผะตะถะดั ะบะปะธะตะฝัะพะผ ะธ ัะฟะตัะธะฐะปะธััะพะผ: ะฑัััััะต ะพัะฒะตัั, ัะตะฐะบัะธะธ, ะพัะฒะตัั ะฝะฐ ัะพะพะฑัะตะฝะธั, CTA-ะบะฝะพะฟะบะธ, icebreakers ะธ ััะตะฝะฐัะธะธ ะฝะฐะทะฝะฐัะตะฝะธั ะธัะฟะพะปะฝะธัะตะปั. ะะพะฒัะต ะผะตั ะฐะฝะธะบะธ ะฟะพะผะพะณะปะธ ัะฒะตะปะธัะธัั ะบะพะปะธัะตััะฒะพ ะทะฐะบะฐะทะพะฒ ัะตัะตะท ัะฐั ะธ ัะปัััะธัั ะบะพะฝะฒะตััะธั ะฒ ะดะพะณะพะฒะพััะฝะฝะพััะธ.
ะะทะผะตะฝะธะป ะปะพะณะธะบั ะบะพะผะผัะฝะธะบะฐัะธะธ ะผะตะถะดั ะบะปะธะตะฝัะพะผ ะธ ัะฟะตัะธะฐะปะธััะพะผ: ะฑัััััะต ะพัะฒะตัั, ัะตะฐะบัะธะธ, ะพัะฒะตัั ะฝะฐ ัะพะพะฑัะตะฝะธั, CTA-ะบะฝะพะฟะบะธ, icebreakers ะธ ััะตะฝะฐัะธะธ ะฝะฐะทะฝะฐัะตะฝะธั ะธัะฟะพะปะฝะธัะตะปั. ะะพะฒัะต ะผะตั ะฐะฝะธะบะธ ะฟะพะผะพะณะปะธ ัะฒะตะปะธัะธัั ะบะพะปะธัะตััะฒะพ ะทะฐะบะฐะทะพะฒ ัะตัะตะท ัะฐั ะธ ัะปัััะธัั ะบะพะฝะฒะตััะธั ะฒ ะดะพะณะพะฒะพััะฝะฝะพััะธ.
+10% orders via chat
+6% specialist assignments
Messaging mechanics
+10% orders via chat
+6% specialist assignments
Messaging mechanics
+10% orders via chat
+6% specialist assignments
Messaging mechanics
Payments
ะะฐะฟัััะธะป ััะตะฝะฐัะธะธ ะฑะตะทะพะฟะฐัะฝะพะน ัะดะตะปะบะธ ะธ ะพะฟะปะฐัั ัะตัะตะท ะฟะปะฐััะพัะผั, ะฟะตัะตะฒะตะดั ัะฐััั ะฒะทะฐะธะผะพะดะตะนััะฒะธั ะฒะฝัััั ัะตัะฒะธัะฐ. ะัะฝะพะฒะฝะพะน ัะพะบัั ะฑัะป ะฝะฐ ะฟัะพะทัะฐัะฝะพััะธ ะฝะพะฒะพะน ะผะพะดะตะปะธ ะพะฟะปะฐัั ะธ ะฟะพะฒััะตะฝะธะธ ะดะพะฒะตัะธั ะผะตะถะดั ะบะปะธะตะฝัะฐะผะธ ะธ ัะฟะตัะธะฐะปะธััะฐะผะธ.
ะะฐะฟัััะธะป ััะตะฝะฐัะธะธ ะฑะตะทะพะฟะฐัะฝะพะน ัะดะตะปะบะธ ะธ ะพะฟะปะฐัั ัะตัะตะท ะฟะปะฐััะพัะผั, ะฟะตัะตะฒะตะดั ัะฐััั ะฒะทะฐะธะผะพะดะตะนััะฒะธั ะฒะฝัััั ัะตัะฒะธัะฐ. ะัะฝะพะฒะฝะพะน ัะพะบัั ะฑัะป ะฝะฐ ะฟัะพะทัะฐัะฝะพััะธ ะฝะพะฒะพะน ะผะพะดะตะปะธ ะพะฟะปะฐัั ะธ ะฟะพะฒััะตะฝะธะธ ะดะพะฒะตัะธั ะผะตะถะดั ะบะปะธะตะฝัะฐะผะธ ะธ ัะฟะตัะธะฐะปะธััะฐะผะธ.
Safe deal launch
Platform payments
Trust & transparency
Safe deal launch
Platform payments
Trust & transparency
Safe deal launch
Platform payments
Trust & transparency
Web
ะฃัะฐััะฒะพะฒะฐะป ะฒ ะฟะตัะตะฝะพัะต ะบะปััะตะฒัั ััะตะฝะฐัะธะตะฒ ะฝะฐ web ะธ ัะฐะทะฒะธัะธะธ cross-platform UX. ะ ะฐะฑะพัะฐะป ั ะฟัะพะดัะบัะพะฒะพะน ะบะพะผะฐะฝะดะพะน ะฝะฐะด A/B-ัะตััะฐะผะธ, fake door ัะบัะฟะตัะธะผะตะฝัะฐะผะธ ะธ ะฟัะพะฒะตัะบะพะน ะฟัะพะดัะบัะพะฒัั ะณะธะฟะพัะตะท.
ะฃัะฐััะฒะพะฒะฐะป ะฒ ะฟะตัะตะฝะพัะต ะบะปััะตะฒัั ััะตะฝะฐัะธะตะฒ ะฝะฐ web ะธ ัะฐะทะฒะธัะธะธ cross-platform UX. ะ ะฐะฑะพัะฐะป ั ะฟัะพะดัะบัะพะฒะพะน ะบะพะผะฐะฝะดะพะน ะฝะฐะด A/B-ัะตััะฐะผะธ, fake door ัะบัะฟะตัะธะผะตะฝัะฐะผะธ ะธ ะฟัะพะฒะตัะบะพะน ะฟัะพะดัะบัะพะฒัั ะณะธะฟะพัะตะท.
Product experiments
A/B testing
Cross-platform UX
Product experiments
A/B testing
Cross-platform UX
Product experiments
A/B testing
Cross-platform UX
