Multi-platform UX

A meditation app that uses AI to customize your mindfulness practice and track your progress

ะŸั€ะพั„ะธ.ั€ัƒ โ€” ะพะดะธะฝ ะธะท ะบั€ัƒะฟะฝะตะนัˆะธั… ัะตั€ะฒะธัะฝั‹ั… ะผะฐั€ะบะตั‚ะฟะปะตะนัะพะฒ ะฒ ะ ะพััะธะธ

ะŸะปะฐั‚ั„ะพั€ะผะฐ ะฟะพะผะพะณะฐะตั‚ ะฝะฐั…ะพะดะธั‚ัŒ ัะฟะตั†ะธะฐะปะธัั‚ะพะฒ ะฒ 900+ ะบะฐั‚ะตะณะพั€ะธัั… ัƒัะปัƒะณ โ€” ะพั‚ ั€ะตะฟะตั‚ะธั‚ะพั€ะพะฒ ะธ ะฟัะธั…ะพะปะพะณะพะฒ ะดะพ ั€ะตะผะพะฝั‚ะฐ ะธ ะฑั‹ั‚ะพะฒั‹ั… ัะตั€ะฒะธัะพะฒ.

15M+ ะบะปะธะตะฝั‚ะพะฒ / 3M+ ัะฟะตั†ะธะฐะปะธัั‚ะพะฒ / 25K+ ะทะฐะบะฐะทะพะฒ ะตะถะตะดะฝะตะฒะฝะพ

MAU > 3M in subscription segment / Rating 3.2 โ†’ 4.6 / NPS 15 โ†’ 43 / Retention 12% โ†’ 20% / +8% subscription conversion on web / Top-10 streaming service in Eastern Europe

Timeline

Profi.ru / 2021-2026

Role

Senior Product Designer

Platform

iOS / Android / Web

Domain

Marketplace

Areas of ownership

In today's fast-paced and stressful world, finding time for mindfulness and meditation can be challenging. Many individuals struggle with maintaining a consistent meditation practice due to a lack of guidance, personalized approaches, and difficulty tracking progress. Existing meditation apps often offer generic content that fails to cater to individuals' specific needs, making it difficult to cultivate a sustainable and effective mindfulness routine.

In today's fast-paced and stressful world, finding time for mindfulness and meditation can be challenging. Many individuals struggle with maintaining a consistent meditation practice due to a lack of guidance, personalized approaches, and difficulty tracking progress. Existing meditation apps often offer generic content that fails to cater to individuals' specific needs, making it difficult to cultivate a sustainable and effective mindfulness routine.

Platform transformation

Zengo is a revolutionary meditation app that addresses the aforementioned challenges by utilizing artificial intelligence to customize mindfulness practices and track users' progress. By leveraging AI algorithms, Zengo offers personalized meditation sessions tailored to users' unique goals, preferences, and skill levels. The app's advanced tracking features provide valuable insights into users' meditation journey, enabling them to monitor their progress and make informed adjustments to optimize their mindfulness practice.

Zengo is a revolutionary meditation app that addresses the aforementioned challenges by utilizing artificial intelligence to customize mindfulness practices and track users' progress. By leveraging AI algorithms, Zengo offers personalized meditation sessions tailored to users' unique goals, preferences, and skill levels. The app's advanced tracking features provide valuable insights into users' meditation journey, enabling them to monitor their progress and make informed adjustments to optimize their mindfulness practice.

Order creation

ะŸะตั€ะตัะพะฑั€ะฐะป ัะธัั‚ะตะผัƒ ัะพะทะดะฐะฝะธั ะทะฐะบะฐะทะพะฒ ะดะปั ัะพั‚ะตะฝ ะบะฐั‚ะตะณะพั€ะธะน ัƒัะปัƒะณ: ะผะฝะพะณะพัั‚ัƒะฟะตะฝั‡ะฐั‚ั‹ะต ัั†ะตะฝะฐั€ะธะธ, ะณะตะพ, ั†ะตะฝัƒ, ะฒะปะพะถะตะฝะธั ะธ ัะฐะผะผะฐั€ะธ ะทะฐะบะฐะทะฐ. ะะพะฒั‹ะน UX ะฟะพะผะพะณ ัะพะบั€ะฐั‚ะธั‚ัŒ ั‚ั€ะตะฝะธะต ะฒ ะบะปัŽั‡ะตะฒะพะผ ะฟะพะปัŒะทะพะฒะฐั‚ะตะปัŒัะบะพะผ ะฟะพั‚ะพะบะต, ัƒะฒะตะปะธั‡ะธั‚ัŒ ะบะพะปะธั‡ะตัั‚ะฒะพ ัะพะทะดะฐะฝะฝั‹ั… ะทะฐะบะฐะทะพะฒ ะฝะฐ 15% ะธ ัƒัะบะพั€ะธั‚ัŒ ะฝะฐะทะฝะฐั‡ะตะฝะธั ัะฟะตั†ะธะฐะปะธัั‚ะพะฒ ะฝะฐ 20%.

ะŸะตั€ะตัะพะฑั€ะฐะป ัะธัั‚ะตะผัƒ ัะพะทะดะฐะฝะธั ะทะฐะบะฐะทะพะฒ ะดะปั ัะพั‚ะตะฝ ะบะฐั‚ะตะณะพั€ะธะน ัƒัะปัƒะณ: ะผะฝะพะณะพัั‚ัƒะฟะตะฝั‡ะฐั‚ั‹ะต ัั†ะตะฝะฐั€ะธะธ, ะณะตะพ, ั†ะตะฝัƒ, ะฒะปะพะถะตะฝะธั ะธ ัะฐะผะผะฐั€ะธ ะทะฐะบะฐะทะฐ. ะะพะฒั‹ะน UX ะฟะพะผะพะณ ัะพะบั€ะฐั‚ะธั‚ัŒ ั‚ั€ะตะฝะธะต ะฒ ะบะปัŽั‡ะตะฒะพะผ ะฟะพะปัŒะทะพะฒะฐั‚ะตะปัŒัะบะพะผ ะฟะพั‚ะพะบะต, ัƒะฒะตะปะธั‡ะธั‚ัŒ ะบะพะปะธั‡ะตัั‚ะฒะพ ัะพะทะดะฐะฝะฝั‹ั… ะทะฐะบะฐะทะพะฒ ะฝะฐ 15% ะธ ัƒัะบะพั€ะธั‚ัŒ ะฝะฐะทะฝะฐั‡ะตะฝะธั ัะฟะตั†ะธะฐะปะธัั‚ะพะฒ ะฝะฐ 20%.

+15% created orders
+20% faster assignments
Adaptive flows

+15% created orders
+20% faster assignments
Adaptive flows
+15% created orders
+20% faster assignments
Adaptive flows

Specialist selection

ะŸะตั€ะตั€ะฐะฑะพั‚ะฐะป ัั†ะตะฝะฐั€ะธะธ ะฒั‹ะฑะพั€ะฐ ัะฟะตั†ะธะฐะปะธัั‚ะฐ: ะฐะฝะบะตั‚ั‹, ั„ะธะปัŒั‚ั€ั‹, ะพั‚ะทั‹ะฒั‹ ะธ trust-ะผะตั…ะฐะฝะธะบะธ ะฒะฝัƒั‚ั€ะธ ะฟะปะฐั‚ั„ะพั€ะผั‹. ะฃะปัƒั‡ัˆะตะฝะธั ะฟะพะผะพะณะปะธ ะฟะพะฒั‹ัะธั‚ัŒ ะฟั€ะพะทั€ะฐั‡ะฝะพัั‚ัŒ ะฒั‹ะฑะพั€ะฐ ะธ ัƒะฒะตะปะธั‡ะธั‚ัŒ ะบะพะปะธั‡ะตัั‚ะฒะพ ะทะฐะบะฐะทะพะฒ ะธะท ะปะธัั‚ะธะฝะณะฐ ะฝะฐ 20%.

ะŸะตั€ะตั€ะฐะฑะพั‚ะฐะป ัั†ะตะฝะฐั€ะธะธ ะฒั‹ะฑะพั€ะฐ ัะฟะตั†ะธะฐะปะธัั‚ะฐ: ะฐะฝะบะตั‚ั‹, ั„ะธะปัŒั‚ั€ั‹, ะพั‚ะทั‹ะฒั‹ ะธ trust-ะผะตั…ะฐะฝะธะบะธ ะฒะฝัƒั‚ั€ะธ ะฟะปะฐั‚ั„ะพั€ะผั‹. ะฃะปัƒั‡ัˆะตะฝะธั ะฟะพะผะพะณะปะธ ะฟะพะฒั‹ัะธั‚ัŒ ะฟั€ะพะทั€ะฐั‡ะฝะพัั‚ัŒ ะฒั‹ะฑะพั€ะฐ ะธ ัƒะฒะตะปะธั‡ะธั‚ัŒ ะบะพะปะธั‡ะตัั‚ะฒะพ ะทะฐะบะฐะทะพะฒ ะธะท ะปะธัั‚ะธะฝะณะฐ ะฝะฐ 20%.

+20% orders from listing
Profiles & reviews
Matching system

+20% orders from listing
Profiles & reviews
Matching system
+20% orders from listing
Profiles & reviews
Matching system

Communication

ะ˜ะทะผะตะฝะธะป ะปะพะณะธะบัƒ ะบะพะผะผัƒะฝะธะบะฐั†ะธะธ ะผะตะถะดัƒ ะบะปะธะตะฝั‚ะพะผ ะธ ัะฟะตั†ะธะฐะปะธัั‚ะพะผ: ะฑั‹ัั‚ั€ั‹ะต ะพั‚ะฒะตั‚ั‹, ั€ะตะฐะบั†ะธะธ, ะพั‚ะฒะตั‚ั‹ ะฝะฐ ัะพะพะฑั‰ะตะฝะธั, CTA-ะบะฝะพะฟะบะธ, icebreakers ะธ ัั†ะตะฝะฐั€ะธะธ ะฝะฐะทะฝะฐั‡ะตะฝะธั ะธัะฟะพะปะฝะธั‚ะตะปั. ะะพะฒั‹ะต ะผะตั…ะฐะฝะธะบะธ ะฟะพะผะพะณะปะธ ัƒะฒะตะปะธั‡ะธั‚ัŒ ะบะพะปะธั‡ะตัั‚ะฒะพ ะทะฐะบะฐะทะพะฒ ั‡ะตั€ะตะท ั‡ะฐั‚ ะธ ัƒะปัƒั‡ัˆะธั‚ัŒ ะบะพะฝะฒะตั€ัะธัŽ ะฒ ะดะพะณะพะฒะพั€ั‘ะฝะฝะพัั‚ะธ.

ะ˜ะทะผะตะฝะธะป ะปะพะณะธะบัƒ ะบะพะผะผัƒะฝะธะบะฐั†ะธะธ ะผะตะถะดัƒ ะบะปะธะตะฝั‚ะพะผ ะธ ัะฟะตั†ะธะฐะปะธัั‚ะพะผ: ะฑั‹ัั‚ั€ั‹ะต ะพั‚ะฒะตั‚ั‹, ั€ะตะฐะบั†ะธะธ, ะพั‚ะฒะตั‚ั‹ ะฝะฐ ัะพะพะฑั‰ะตะฝะธั, CTA-ะบะฝะพะฟะบะธ, icebreakers ะธ ัั†ะตะฝะฐั€ะธะธ ะฝะฐะทะฝะฐั‡ะตะฝะธั ะธัะฟะพะปะฝะธั‚ะตะปั. ะะพะฒั‹ะต ะผะตั…ะฐะฝะธะบะธ ะฟะพะผะพะณะปะธ ัƒะฒะตะปะธั‡ะธั‚ัŒ ะบะพะปะธั‡ะตัั‚ะฒะพ ะทะฐะบะฐะทะพะฒ ั‡ะตั€ะตะท ั‡ะฐั‚ ะธ ัƒะปัƒั‡ัˆะธั‚ัŒ ะบะพะฝะฒะตั€ัะธัŽ ะฒ ะดะพะณะพะฒะพั€ั‘ะฝะฝะพัั‚ะธ.

+10% orders via chat
+6% specialist assignments
Messaging mechanics

+10% orders via chat
+6% specialist assignments
Messaging mechanics
+10% orders via chat
+6% specialist assignments
Messaging mechanics

Payments

ะ—ะฐะฟัƒัั‚ะธะป ัั†ะตะฝะฐั€ะธะธ ะฑะตะทะพะฟะฐัะฝะพะน ัะดะตะปะบะธ ะธ ะพะฟะปะฐั‚ั‹ ั‡ะตั€ะตะท ะฟะปะฐั‚ั„ะพั€ะผัƒ, ะฟะตั€ะตะฒะตะดั ั‡ะฐัั‚ัŒ ะฒะทะฐะธะผะพะดะตะนัั‚ะฒะธั ะฒะฝัƒั‚ั€ัŒ ัะตั€ะฒะธัะฐ. ะžัะฝะพะฒะฝะพะน ั„ะพะบัƒั ะฑั‹ะป ะฝะฐ ะฟั€ะพะทั€ะฐั‡ะฝะพัั‚ะธ ะฝะพะฒะพะน ะผะพะดะตะปะธ ะพะฟะปะฐั‚ั‹ ะธ ะฟะพะฒั‹ัˆะตะฝะธะธ ะดะพะฒะตั€ะธั ะผะตะถะดัƒ ะบะปะธะตะฝั‚ะฐะผะธ ะธ ัะฟะตั†ะธะฐะปะธัั‚ะฐะผะธ.

ะ—ะฐะฟัƒัั‚ะธะป ัั†ะตะฝะฐั€ะธะธ ะฑะตะทะพะฟะฐัะฝะพะน ัะดะตะปะบะธ ะธ ะพะฟะปะฐั‚ั‹ ั‡ะตั€ะตะท ะฟะปะฐั‚ั„ะพั€ะผัƒ, ะฟะตั€ะตะฒะตะดั ั‡ะฐัั‚ัŒ ะฒะทะฐะธะผะพะดะตะนัั‚ะฒะธั ะฒะฝัƒั‚ั€ัŒ ัะตั€ะฒะธัะฐ. ะžัะฝะพะฒะฝะพะน ั„ะพะบัƒั ะฑั‹ะป ะฝะฐ ะฟั€ะพะทั€ะฐั‡ะฝะพัั‚ะธ ะฝะพะฒะพะน ะผะพะดะตะปะธ ะพะฟะปะฐั‚ั‹ ะธ ะฟะพะฒั‹ัˆะตะฝะธะธ ะดะพะฒะตั€ะธั ะผะตะถะดัƒ ะบะปะธะตะฝั‚ะฐะผะธ ะธ ัะฟะตั†ะธะฐะปะธัั‚ะฐะผะธ.

Safe deal launch
Platform payments
Trust & transparency

Safe deal launch
Platform payments
Trust & transparency
Safe deal launch
Platform payments
Trust & transparency

Web

ะฃั‡ะฐัั‚ะฒะพะฒะฐะป ะฒ ะฟะตั€ะตะฝะพัะต ะบะปัŽั‡ะตะฒั‹ั… ัั†ะตะฝะฐั€ะธะตะฒ ะฝะฐ web ะธ ั€ะฐะทะฒะธั‚ะธะธ cross-platform UX. ะ ะฐะฑะพั‚ะฐะป ั ะฟั€ะพะดัƒะบั‚ะพะฒะพะน ะบะพะผะฐะฝะดะพะน ะฝะฐะด A/B-ั‚ะตัั‚ะฐะผะธ, fake door ัะบัะฟะตั€ะธะผะตะฝั‚ะฐะผะธ ะธ ะฟั€ะพะฒะตั€ะบะพะน ะฟั€ะพะดัƒะบั‚ะพะฒั‹ั… ะณะธะฟะพั‚ะตะท.

ะฃั‡ะฐัั‚ะฒะพะฒะฐะป ะฒ ะฟะตั€ะตะฝะพัะต ะบะปัŽั‡ะตะฒั‹ั… ัั†ะตะฝะฐั€ะธะตะฒ ะฝะฐ web ะธ ั€ะฐะทะฒะธั‚ะธะธ cross-platform UX. ะ ะฐะฑะพั‚ะฐะป ั ะฟั€ะพะดัƒะบั‚ะพะฒะพะน ะบะพะผะฐะฝะดะพะน ะฝะฐะด A/B-ั‚ะตัั‚ะฐะผะธ, fake door ัะบัะฟะตั€ะธะผะตะฝั‚ะฐะผะธ ะธ ะฟั€ะพะฒะตั€ะบะพะน ะฟั€ะพะดัƒะบั‚ะพะฒั‹ั… ะณะธะฟะพั‚ะตะท.

Product experiments
A/B testing
Cross-platform UX

Product experiments
A/B testing
Cross-platform UX
Product experiments
A/B testing
Cross-platform UX